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The 5 reasons why the US in an attractive market for Made in Italy

Posted by SI-LOG on 03/05/2019

The 5 reasons why the US in an attractive market for Made in Italy

SI-LOG 03/05/2019 pubblicato in english, internationalization

How many of us have visited a foreign country at least once and has immediately come across Italian clothing stores or restaurants, an Italian something or other?

From the post-World War II era, "Made in Italy" has confirmed itself as a label granting fine quality, authenticity and a sense of style internationally praised.

A growing number of entrepreneurs managed through the decades to create a brand of high value all over the world, mixing the iconic Italian aesthetics with technology and innovation. The worth of the “Made in Italy” brand has granted many products prosperity in the markets, as it secured the solidity of the national economy. Appreciated all over the world, Made in Italy produces wealth, focusing on high quality and innovation in every sector.




The most sought after features from global markets are versatility, creativity, design and the propensity for tailor-made

Although the excellence of Italian small and medium-sized companies are sought everywhere in the world, there is a country that appreciates the “Made in Italy” more and more: the United States. But what are the reasons why the US is such an attractive territory for Italian entrepreneurship? And why should our entrepreneurs aim for a process of corporate internationalization in this area? Here are the five main reasons.

1. Think Big!

The United States has always been recognized as the world leader par excellence. With a population of 320 million people, they represent the third largest country in the world; this feature is something to be taken into account, as investing in such a large market can guarantee greater competitiveness.

Careful though: such a vast market characterized by an important domestic demand could also become a barrier to entry. To make the most of this opportunity, we recommend having enough resources to tackle it. We also recommend rely on a reliable partner. Learn more about the topic in the article "Internationalization and bureaucracy: choose Si-Log Network as your partner”.

2. The attractiveness of the market

The "Made in Italy" has ancient prestige. It is based on the creativity that combines quality and creativity. The "Made in Italy" from fashion to footwear, from furniture to inventions and scientific discoveries, it has always distinguished us in the world. Made in Italy expresses excellence of creativity and craftsmanship. The "Made in Italy" is the experience and tradition of a country that has developed over decades, know- how, which is now recognized throughout the world.

In a territory where multinationals are the protagonists, the tailoring of the Italian manufacturing product is increasingly sought after. For this reason, trying to penetrate the US market will be convenient, as you will be more likely to find operators interested in the products or services offered by your company.

3. A pro-business country

As the country with the world’s largest economy, the United States offers some of the best business opportunities in the world and has always provided foreign investors a stable and welcoming market.

As a place to do business, the United States offers a predictable and transparent legal system, low taxes, outstanding infrastructure, and access to the world’s most lucrative consumer market.

This fact is also demonstrated by a lean bureaucracy, which favors the opening of a potential company in the territory, and a multi-culture that pervades not only the social but also the economic aspects of the United States.

Bringing your business to America, therefore, means opening to a market where the intrinsic diversity of the products are welcome.

4. USA: synonymous of prestige

If Made in Italy is synonymous of craftsmanship and excellence, exporting to the USA means assured prestige and respect.

The United States, in fact, is considered by the rest of the world as the cradle of the best innovative business ideas. By deciding to enter the American market, the Italian company will be able to enjoy greater visibility worldwide.

5. Prospects on a future agreement

American trade policy, despite the nationalist wave of the last period, is trying to foster trade relations with Europe in order to guarantee greater integration of the two markets.

On July 25, 2018, President Trump and European Commission President Juncker issued a joint statement in Washington announcing the formation of an Executive Working Group that will seek to reduce transatlantic barriers to trade, including by working to eliminate non-auto industrial tariffs and non-tariff barriers.

The small Italian entrepreneurs, therefore, may be more facilitated in the processes of internationalization.


In conclusion, internationalization is certainly not a process to be underestimated: the entrepreneur who wants to face this road must decide what to export, choose the right channels and the suitable area to be protected.

If you strongly believe in the potential of your product, however, then it will be much easier to find a country that encourages your choices.

Do you want to follow the path of internationalization but don't know where to start? Click the image below and read our white-paper "Internationalize your business in the USA: an overview"!



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